
Future city in harmony with nature generated by AI generator
XR CITY LABは「ウェルビーイングな未来都市をXRで実装する」というビジョンを掲げ2022年12月に設立されました。近年、注目を集めるメタバース、Web3、DAOなどのテクノロジーの本質は中央集権型インターネット(web2.0)から、自立分散化(Conviviality)へのパラダイムシフト。グローバリズムからローカリズムへの潮流です。XR CITY LABでは、仮想通貨(地域DAO)、地域SNS、XRテクノロジーを活用して、コモンズ(地域共同体)を再生し、ウェルビーイングな未来都市を実現していきます。
XR CITY LAB was established in December 2022 with the vision of "implementing a wellbeing future city with XR. The essence of technologies such as Metaverse, Web3, and DAO that have been attracting attention in recent years is a paradigm shift from a centralized Internet (web2.0) to a more self-sustaining decentralized Internet (Conviviality). XR CITY LAB will utilize virtual currency (local DAO), local SNS, and XR technologies to revitalize the commons (local community) and realize a wellbeing future city.
Service
◯ デジタルコモンズ/自立分散化に関する研究、アドバイザリング。
◯ ブロックチェーン、XR、AIを活用した都市設計、サービス開発。
◯ 仮想通貨、地域仮想通貨システムのコンサルティング、設計、開発。
◯ XRアプリケーション、ウェブサービスの受託開発。
◯ XR/コンピューターグラフィックの受託制作。
Research, design, and development of commons/self-sustaining decentralization.
Dissemination through owned media and events.
Urban design and service development using XR and virtual currency.
Consulting, design, and development of virtual currency systems
Urban development and commons consulting.
Contracted development of XR applications and web services
Contracted production of computer graphics
Dissemination through owned media and events.
Urban design and service development using XR and virtual currency.
Consulting, design, and development of virtual currency systems
Urban development and commons consulting.
Contracted development of XR applications and web services
Contracted production of computer graphics
Profile

Nobumichi Asai CEO / Creative Director
浅井宣通(Nobumichi Asai / CEO 。
東北大学理学部卒業。
未来都市研究者、Web3リサーチャー、データサイエンティストとして大手デベロッパーなどの未来都市プロジェクトを手掛ける。グローバリズムからローカリズムへの文明史的転換を背景に、中央集権型インターネットから自立分散化へのパラダイムシフトに着目。テクノロジー視点だけでなく、金融史、思想史の文脈から、ブロックチェーン、XRテクノロジーを活用したコモンズの再生、ウェルビーイングな未来都市の実現を掲げる。技術と人文知を融合した新しい地域文明の創造に取り組んでいる。
未来都市研究者、Web3リサーチャー、データサイエンティストとして大手デベロッパーなどの未来都市プロジェクトを手掛ける。グローバリズムからローカリズムへの文明史的転換を背景に、中央集権型インターネットから自立分散化へのパラダイムシフトに着目。テクノロジー視点だけでなく、金融史、思想史の文脈から、ブロックチェーン、XRテクノロジーを活用したコモンズの再生、ウェルビーイングな未来都市の実現を掲げる。技術と人文知を融合した新しい地域文明の創造に取り組んでいる。
一方、メディアアーティストとして、レディー・ガガ、ジェイコブ・コリアーなどグラミー賞アーティストとの国際的コラボレーション、ベネチア国際映画祭Best of VR、文化庁メディア芸術祭受賞など受賞。創造的な多元的視点から未来社会を洞察している。
Graduated from the Faculty of Science, Tohoku University.
As a futurist, Web3 researcher, and data scientist, he leads future city projects for major developers. Against the backdrop of civilization's historical shift from globalism to localism, he focuses on the paradigm shift from centralized to decentralized internet. Beyond a purely technological perspective, he advocates for the regeneration of the commons and the realization of well-being-oriented future cities through blockchain and XR technologies, grounded in the contexts of financial history and intellectual history. He is engaged in creating a new regional civilization that fuses technology and humanities knowledge.
As a futurist, Web3 researcher, and data scientist, he leads future city projects for major developers. Against the backdrop of civilization's historical shift from globalism to localism, he focuses on the paradigm shift from centralized to decentralized internet. Beyond a purely technological perspective, he advocates for the regeneration of the commons and the realization of well-being-oriented future cities through blockchain and XR technologies, grounded in the contexts of financial history and intellectual history. He is engaged in creating a new regional civilization that fuses technology and humanities knowledge.
Meanwhile, as a media artist, he has collaborated internationally with Grammy Award artists like Lady Gaga and Jacob Collier, winning awards including the Venice International Film Festival's Best of VR and the Japan Media Arts Festival. He offers insights into future society from a creative, multi-perspective viewpoint.

Award
– 2018 –
2018/5/10 Digital revolution (canal /french tv art program)
2018/3/29 装苑[so-en] “connected flower”
2018/3/29 Wired.jp “connected flower”
2018/3/8 Girls artalk “connected flower”
2018/3/2 Japan times “connected flower”
2018/1/27 Seikyo news paper
– 2017 –
2017/6/1 Art documentary “art du futur” (canal /france)
2017/6/2 Design code[anb/tv]
2017/1/7 Tv program “tokyo calling” (anb)
2017/5/31 Namuro 皮膚化する映像の新地平
– 2016 –
2016/11/24 Dommune / “face tracking art”
2016/11/16 The poetry (and philosophy) of face projection mapping
2016/11/10 Nhk world design talks plus – faces
2016/8/28 Numero 100 celebration
2016/8/20 “Le face mapping pourrait être utilisé comme du maquillage”
2016/7/18 Cg worls / ghost in the shell virtual reality diver / how to making
2016/7/18 Digital media world / connected colors / how to making.
2016/7/11 Cg world making of ghost in the shell
2016/6/21 今、美大生が会いたい僕らの師匠”nobumichi asai”
2016/4/1 Art documentary “i am nobumichi asai”(italy)
2016/3/16 Markey the 3d projected truths of nobumichi asai
2016/2/16 Intel “artist uses 3d facial projection technology to create digital skin”
– 2015 – 2015/10/1 Swarovski trend book “gemvisions”
2015/5/1 National geographic “machine impossible” broadcasted all over the world
2015/2/7 Asia color trend book 2016-2017
2015/2/5 Panta magazine “digital identity”
2015/1/28 Wired/insane face projection ”face hacking”
2015/1/1 Nihon keizai shinbun page 1(part2)
2015/1/17 Nhk world(tv) “nou-men”
2015/2/26 Stylus/fashion&beauty/digital works
2015/2/4 Transforming our future visages with digital makeup
2015/1/1 Vimeo satff picks ”face hacking”
2015/1/5 Creators project vice “about face hacking”
2015/1/14 Isuue no.206 “nobumichi asai-projection mapping”
– 2014 –
2014/12/22 Smap×smap(fuji-tv) odoroki-tai
2014/11/10 News zero(tv-asahi)
2014/11/26 BBC-tv click ”face hacking” [video]
2014/11/26 Cinra.net “behindscene of omote”
2014/11/10 Commercial photo “making of omote”
2014/10/10 Web-designing “omote”
2014/9/14 Tv-asahi ”miyane-ya”
2014/9/10 Design42 “omote by nobumichi asai”
2014/8/18 Creators project vice “about omote”
2014/9/1 Cimeo staff picks “omote”
2018/5/10 Digital revolution (canal /french tv art program)
2018/3/29 装苑[so-en] “connected flower”
2018/3/29 Wired.jp “connected flower”
2018/3/8 Girls artalk “connected flower”
2018/3/2 Japan times “connected flower”
2018/1/27 Seikyo news paper
– 2017 –
2017/6/1 Art documentary “art du futur” (canal /france)
2017/6/2 Design code[anb/tv]
2017/1/7 Tv program “tokyo calling” (anb)
2017/5/31 Namuro 皮膚化する映像の新地平
– 2016 –
2016/11/24 Dommune / “face tracking art”
2016/11/16 The poetry (and philosophy) of face projection mapping
2016/11/10 Nhk world design talks plus – faces
2016/8/28 Numero 100 celebration
2016/8/20 “Le face mapping pourrait être utilisé comme du maquillage”
2016/7/18 Cg worls / ghost in the shell virtual reality diver / how to making
2016/7/18 Digital media world / connected colors / how to making.
2016/7/11 Cg world making of ghost in the shell
2016/6/21 今、美大生が会いたい僕らの師匠”nobumichi asai”
2016/4/1 Art documentary “i am nobumichi asai”(italy)
2016/3/16 Markey the 3d projected truths of nobumichi asai
2016/2/16 Intel “artist uses 3d facial projection technology to create digital skin”
– 2015 – 2015/10/1 Swarovski trend book “gemvisions”
2015/5/1 National geographic “machine impossible” broadcasted all over the world
2015/2/7 Asia color trend book 2016-2017
2015/2/5 Panta magazine “digital identity”
2015/1/28 Wired/insane face projection ”face hacking”
2015/1/1 Nihon keizai shinbun page 1(part2)
2015/1/17 Nhk world(tv) “nou-men”
2015/2/26 Stylus/fashion&beauty/digital works
2015/2/4 Transforming our future visages with digital makeup
2015/1/1 Vimeo satff picks ”face hacking”
2015/1/5 Creators project vice “about face hacking”
2015/1/14 Isuue no.206 “nobumichi asai-projection mapping”
– 2014 –
2014/12/22 Smap×smap(fuji-tv) odoroki-tai
2014/11/10 News zero(tv-asahi)
2014/11/26 BBC-tv click ”face hacking” [video]
2014/11/26 Cinra.net “behindscene of omote”
2014/11/10 Commercial photo “making of omote”
2014/10/10 Web-designing “omote”
2014/9/14 Tv-asahi ”miyane-ya”
2014/9/10 Design42 “omote by nobumichi asai”
2014/8/18 Creators project vice “about omote”
2014/9/1 Cimeo staff picks “omote”
Exhibition
2018/7-11 Imago mundi@gallerie delle prigioni (venice/italy)
2018/2 Media ambition tokyo “connected flower” (japan)
2017/12 Pratt manhattan gallery “see yourself exist”(nyc/usa)
2017/7 Gaîté lyrique “fashon tech festival” (pari/france)
2016/4-9 Milano triennale museum “3d laser mist hologram”
2016/2 Media ambition tokyo “3d laser mist hologram” (japan)
speech / conference
2018/7/12 Gallerie delle prigioni[italy] “future technology/art/humanity”
2018/6/1 Virtual reality and argument reality conference 2018(san francisco)
2018/5/27 2050 Design matters conference(hangzhou/china)
2018/2/1 Digital hollywood “creative thinking class”
2017/11/15 Cg-arts digital computing reserch comittie seminer
2017/6/23 “Future art” speech @louvre lens museum
2016/9/3 Au in 2016(india)
2016/6/4 Short short film festival (speaker)
2016/10/21 Impress 3d(autodesk)
2016/11/25 Webiner(autodesk)
2016/11/9 Digital contents conference(nagoya/japan)
2016/9 Moscow international lighting festival 2014 (as judge)
2015/11 Tencent we-summit(beijing/china)
2015/2/7 Fitc tokyo 2015
2014/11/8 Adobe “creative of max” /keynote
2014/10 Moscow international lighting festival 2014 (as judge)
2014/10/24 Digital hollywood creative seminer / lecture
2014/9/17 Ad tech tokyo /talk-session
2012/2/16 Degign extream seminer /talk-session
2018/2 Media ambition tokyo “connected flower” (japan)
2017/12 Pratt manhattan gallery “see yourself exist”(nyc/usa)
2017/7 Gaîté lyrique “fashon tech festival” (pari/france)
2016/4-9 Milano triennale museum “3d laser mist hologram”
2016/2 Media ambition tokyo “3d laser mist hologram” (japan)
speech / conference
2018/7/12 Gallerie delle prigioni[italy] “future technology/art/humanity”
2018/6/1 Virtual reality and argument reality conference 2018(san francisco)
2018/5/27 2050 Design matters conference(hangzhou/china)
2018/2/1 Digital hollywood “creative thinking class”
2017/11/15 Cg-arts digital computing reserch comittie seminer
2017/6/23 “Future art” speech @louvre lens museum
2016/9/3 Au in 2016(india)
2016/6/4 Short short film festival (speaker)
2016/10/21 Impress 3d(autodesk)
2016/11/25 Webiner(autodesk)
2016/11/9 Digital contents conference(nagoya/japan)
2016/9 Moscow international lighting festival 2014 (as judge)
2015/11 Tencent we-summit(beijing/china)
2015/2/7 Fitc tokyo 2015
2014/11/8 Adobe “creative of max” /keynote
2014/10 Moscow international lighting festival 2014 (as judge)
2014/10/24 Digital hollywood creative seminer / lecture
2014/9/17 Ad tech tokyo /talk-session
2012/2/16 Degign extream seminer /talk-session
Articles & interviews
– 2018 –
2018/5/10 Digital revolution (canal /french tv art program)
2018/3/29 装苑[so-en] “connected flower”
2018/3/29 Wired.jp “connected flower”
2018/3/8 Girls artalk “connected flower”
2018/3/2 Japan times “connected flower”
2018/1/27 Seikyo news paper
– 2017 –
2017/6/1 Art documentary “art du futur” (canal /france)
2017/6/2 Design code[anb/tv]
2017/1/7 Tv program “tokyo calling” (anb)
2017/5/31 Namuro 皮膚化する映像の新地平
– 2016 –
2016/11/24 Dommune / “face tracking art”
2016/11/16 The poetry (and philosophy) of face projection mapping
2016/11/10 Nhk world design talks plus – faces
2016/8/28 Numero 100 celebration
2016/8/20 “Le face mapping pourrait être utilisé comme du maquillage”
2016/7/18 Cg worls / ghost in the shell virtual reality diver / how to making
2016/7/18 Digital media world / connected colors / how to making.
2016/7/11 Cg world making of ghost in the shell
2016/6/21 今、美大生が会いたい僕らの師匠”nobumichi asai”
2016/4/1 Art documentary “i am nobumichi asai”(italy)
2016/3/16 Markey the 3d projected truths of nobumichi asai
2016/2/16 Intel “artist uses 3d facial projection technology to create digital skin”
– 2015 – 2015/10/1 Swarovski trend book “gemvisions”
2015/5/1 National geographic “machine impossible” broadcasted all over the world
2015/2/7 Asia color trend book 2016-2017
2015/2/5 Panta magazine “digital identity”
2015/1/28 Wired/insane face projection ”face hacking”
2015/1/1 Nihon keizai shinbun page 1(part2)
2015/1/17 Nhk world(tv) “nou-men”
2015/2/26 Stylus/fashion&beauty/digital works
2015/2/4 Transforming our future visages with digital makeup
2015/1/1 Vimeo satff picks ”face hacking”
2015/1/5 Creators project vice “about face hacking”
2015/1/14 Isuue no.206 “nobumichi asai-projection mapping”
– 2014 –
2014/12/22 Smap×smap(fuji-tv) odoroki-tai
2014/11/10 News zero(tv-asahi)
2014/11/26 BBC-tv click ”face hacking” [video]
2014/11/26 Cinra.net “behindscene of omote”
2014/11/10 Commercial photo “making of omote”
2014/10/10 Web-designing “omote”
2014/9/14 Tv-asahi ”miyane-ya”
2014/9/10 Design42 “omote by nobumichi asai”
2014/8/18 Creators project vice “about omote”
2014/9/1 Cimeo staff picks “omote”
2018/5/10 Digital revolution (canal /french tv art program)
2018/3/29 装苑[so-en] “connected flower”
2018/3/29 Wired.jp “connected flower”
2018/3/8 Girls artalk “connected flower”
2018/3/2 Japan times “connected flower”
2018/1/27 Seikyo news paper
– 2017 –
2017/6/1 Art documentary “art du futur” (canal /france)
2017/6/2 Design code[anb/tv]
2017/1/7 Tv program “tokyo calling” (anb)
2017/5/31 Namuro 皮膚化する映像の新地平
– 2016 –
2016/11/24 Dommune / “face tracking art”
2016/11/16 The poetry (and philosophy) of face projection mapping
2016/11/10 Nhk world design talks plus – faces
2016/8/28 Numero 100 celebration
2016/8/20 “Le face mapping pourrait être utilisé comme du maquillage”
2016/7/18 Cg worls / ghost in the shell virtual reality diver / how to making
2016/7/18 Digital media world / connected colors / how to making.
2016/7/11 Cg world making of ghost in the shell
2016/6/21 今、美大生が会いたい僕らの師匠”nobumichi asai”
2016/4/1 Art documentary “i am nobumichi asai”(italy)
2016/3/16 Markey the 3d projected truths of nobumichi asai
2016/2/16 Intel “artist uses 3d facial projection technology to create digital skin”
– 2015 – 2015/10/1 Swarovski trend book “gemvisions”
2015/5/1 National geographic “machine impossible” broadcasted all over the world
2015/2/7 Asia color trend book 2016-2017
2015/2/5 Panta magazine “digital identity”
2015/1/28 Wired/insane face projection ”face hacking”
2015/1/1 Nihon keizai shinbun page 1(part2)
2015/1/17 Nhk world(tv) “nou-men”
2015/2/26 Stylus/fashion&beauty/digital works
2015/2/4 Transforming our future visages with digital makeup
2015/1/1 Vimeo satff picks ”face hacking”
2015/1/5 Creators project vice “about face hacking”
2015/1/14 Isuue no.206 “nobumichi asai-projection mapping”
– 2014 –
2014/12/22 Smap×smap(fuji-tv) odoroki-tai
2014/11/10 News zero(tv-asahi)
2014/11/26 BBC-tv click ”face hacking” [video]
2014/11/26 Cinra.net “behindscene of omote”
2014/11/10 Commercial photo “making of omote”
2014/10/10 Web-designing “omote”
2014/9/14 Tv-asahi ”miyane-ya”
2014/9/10 Design42 “omote by nobumichi asai”
2014/8/18 Creators project vice “about omote”
2014/9/1 Cimeo staff picks “omote”